The Motorcycles Company Essay Example | Topics and Well Written Essays - 1500 words

The Motorcycles Company - Essay Example The size of these engines ranges from 500 cc to 1000 cc. Now the organization is planning to introduce large tour class motorcycles in order to target those customers who love to travel long distance. The proposed target market for this segmented motor cycles are the males aged between 35 and 60. The organization is targeting the customers whose income level ranges from 55, 000 US dollar to 100, 000 US dollars. The management of the organization decided to develop new strategies for newly proposed motorcycles. In addition to this, the organization will try to continue with its existing products in order to maintain existing client base. Discussion This part of the essay will outline required process steps that are required to develop the motor cycle. Process Steps and Rational for response First of all, it is important for a project manager to identify key suppliers for the required engines that are used in touring class motorcycles. Many suppliers and distributors are available in t he market. But it will be effective for the organization to rely on old and existing suppliers. The project management team should find out effective and skilled workforce who has the ability to fix the engines and parts and develop new touring class motor cycle. It has been discussed in the case study that the organization is trying to use larger than 1100 cc engines in their touring class motor cycle. ... The organization should develop a budget for manufacturing and distributing these motorcycles to end customers. The organization should try to give high quality parts and engines in the motorcycle to gain significant customer loyalty and high brand preference. In addition to this, effective budget management process will help the organization to determine the pricing of motorcycles. The project management team should try to incorporate advanced technology in business process as it will help the organization to reduce the operating time and cost. In addition to this, the employees of organization can feel limited work pressure by this strategy implication. Promotion is an important element for an organization to market its products and services. Motorcycle rally, digital media promotions and online advertising will help the organization to create huge brand awareness. Last but not the least; the organization should give value to after sales service and feedback process as it will help the organization’s project management team to improve the quality of the motorcycles. Recommended Strategy to senior executives It is important for the organization to focus on its existing business activities rather than wholly focus on new business strategies. It is true that the organization is implementing new business and product differentiation strategy based on the recognition and profitability of existing business. The senior executives should realize that maintaining business sustainability in the long term is the important objective for the organizations. On the other hand, creating some brand awareness on the mind of target customers for the newly developed motorcycle would serve short term needs of this motorcycle company. It is impossible for the organization to