The subject matter of phonetics Essays

The subject matter of phonetics Essays The subject matter of phonetics Essay The subject matter of phonetics Essay Phoneticss is a scientific discipline devoted to the physical analysis of the sounds of human address. including their production. transmittal. and perceptual experience. Phonetics is traditionally divided into two subdivisions: acoustic. concerned with the construction of the acoustic signal itself. and articulative. concerned with the manner these sounds are produced. Theoretical Phonetics surveies speech sounds: 1 ) from every point of position. Articulatory point of position – every address sound is a composite of definite finely coordinated and differentiated motions and places of the assorted address variety meats. Acoustic – address sounds have certain physical belongingss. Phonological – address sounds are studied through the phonological resistances. Auditory – all of address sounds have infinite figure of characteristics. 2 ) surveies mechanisms of vowel and harmonic production: Vibrator mechanism – vocal cords Resonator mechanism – unwritten pit. rhinal pit Obstructer mechanism – lingua. VC. dentition Power mechanism – lungs. stop 3 ) sounds are studied non merely individually but in bunchs and in address. Therefore we’ve come to dynamicss and kinaesthetic factors. 4 ) the affair of analysis: – description – puting down every bit many as possible characteristics which are present in sounds. – categorization – adverting those characteristics by which sounds arrant. One of the chief topics is modulation. Theoretical phonetics positions it from the point of position of different schools and attacks: Russian – modulation consists of address tune. tones. alteration in pitch. British – modulation is a contour. that is a unit of modulation dwelling of pre-head. caput. karyon and tail. American – modulation is pitch. Differences in pitch cause differences in significance. Talking about sounds we normally view them in words. which consist of syllables. This is another topic of theoretical phonetics – syllable division and different attacks to it. 2. The manner phonetics is connected with other subdivisions of linguistics and other scientific disciplines Phonetics is an independent subdivision of linguistics like lexicology. g rammar and stylistics. It surveies the sound affair. its facets and maps. Phonetics is connected with lingual and non-linguistic scientific disciplines: acoustics. physiology. psychological science. logic. etc. The connexion of phonetics with grammar. lexicology and styl ­istics is exercised foremost of all via writing system. which in its bend is really closely connected with phonetics. Phonetics formulates the regulations of pronunciation for separate sounds and sound combinations. The regulations of reading are based on the relation of sounds to orthography and present certain troubles in larning the English linguistic communication. particularly on the initial phase of stud ­ying. Therefore. vowel sounds. for case. are pronounced non merely as we name the letters matching to them: the missive a as /ei/ . the missive vitamin E as i’v. l. the missive I as /ai/ . the missive à ³ as /wai/ . the missive U as one { J ) N: l. the missive à ® as /à ½Ãƒ ©/ . jnq a can be pronounced as: /ae/- can. /a/ - auto. 7sa/- care- . vitamin E can be pronounced as: Id- them. [ à §:1- fern. libl- here. etc. Through the system of regulations of reading phonetics is connected with grammar and helps to articulate right remarkable and plural signifiers of nouns. the past tense signifiers and past participials of English regular verbs. e. g. /d/ is pronounced after sonant consonants ( beg- begged ) . It! - after voiceless consonants ( wish- wished ) . /id/- after It! ( want- wanted ) . It is merely if we know that /s/ is pronounced after voiceless consonants. /z/ after voiced and /iz/ after sibilants. that we can articulate the words books. bags. boxes right. The stoping -ed is pronounced /id/ following /t/ or /d/ . e. g. waited /iweitid/ . folded /ifauldid/ . Some adjectives have a signifier with /id/ . e. g. crooked /’kru-kid/ . bare /ineikid/ . ragged /’rsegid/ . One of the most of import phonic phenomena- sound interchange- is another manifestation of the connexion of pho ­netics with grammar. For case. this connexion can be observed in the class of figure. Therefore. the interchange of It- v/ . /a- z/ . /O- à / helps to distinguish remarkable and plural signifiers of such nouns as: calf- calves II- v/ . leaf- leaves II- v/ . house-houses /s- z/ . Vowel interchange helps to separate the singular and the plural of such words as: basis- bases /’beisis-

Clauses and Phrases

Clauses and Phrases Clauses and Phrases Clauses and Phrases By Maeve Maddox Commenting on â€Å"Short clauses can take commas† a reader asks please tell me how to [understand] phrases andclauses A clause is a group of words that contains a finite verb (that is, a verb that indicates time such as present, past or future). If a clause can stand alone as a sentence with a capitalized first word and a period or other end punctuation, it’s called a main clause or an independent clause. Examples of main clauses that are also sentences: The dish ran away with the spoon. Baseball is a popular sport. Many businesses have dismissed some employees. A clause that depends upon another clause to complete its meaning is called a subordinate clause or a dependent clause. Examples of dependent clauses: Although the man had been warned when you get here because they went away Lengthy sentences may contain an assortment of main and subordinate clauses: Although the man had been warned, he went into the burning building in an attempt to save the children who he knew were inside. This sentence contains four clauses: 1. Although the man had been warned 2. he went into the burning building in an attempt to save the children 3. who were inside 4. he knew The second clause contains three verb forms, but only one is a finite verb: â€Å"went† (past tense). â€Å"Burning† is a participle form used as an adjective to describe â€Å"building.† â€Å"To save† is an infinitive used as an adjective to qualify the noun â€Å"attempt.† The grammatical term clause is easier to define than phrase. A working definition of phrase is this one from the OED: A small, unified group of words (in a sentence) that does not include both a subject and a predicate or finite verb A more detailed discussion of the many meanings attached to phrase as a grammatical term will have to wait for another post. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:When to use "on" and when to use "in"What to Do When Words Appear Twice in a Row20 Ways to Cry

Marketing channel essay Example | Topics and Well Written Essays - 500 words - 1

Marketing channel - Essay Example In light of this definition, an evaluation of the article Disney’s Powerful Marketing Machine by Ryan Tracy can sufficiently form a basis from which the various aspects of marketing channel can be weighed. Disney’s Powerful Marketing Machine by Ryan Tracy looks at the various marketing and business tools used by Disney as a company. The article tries to evaluate the various successes that Disney has achieved, and looks at these successes in relation to the history that Disney as a company has. It is based on Disney CEO’s remarks on the company, and while the article acknowledges various company CEO’s wont for braggadocio, it draws the line by stating that Disney can actually stand up to the success story behind it. As such, one of the major reasons behind Disney’s success is its intellectual property resulting from an array of highly popular and prosperous characterization in the film industry. This is also backed by years of experience in the logistics involved in making a product and its merchandise as successful as possible. Disney’s worldwide presence means that they have virtually unlimited reach, and coupled with their experience at marketing their merchandise and effectively pricing them anywhere, the Disney magic has always ensured very high success rates. Moreover, Disney has spread its wings to cover almost all the relevant aspects of its scope, from animations, films, books, videogames, magazines, mobile apps, and even its own network channel. Nonetheless, the Disney has not had a very successful implementation of the internet-based media consumption that characterizes the younger generation. While this has caused losses for the company, it has out measures in place to rejuvenate its interactive division. In all, the article foresees a successful future for Disney, particular in consideration of its past and the recent acquisition of Marvell, another giant in action heroes. This article highlights various aspects of marketing

Research summary article on theorist Patricia Benner Essay

Research summary article on theorist Patricia Benner - Essay Example ding, one core fact that cannot be disputed that in most jurisdictions, a person is expected to produce a form of attestation that shows mastery over theory by passing a given examination before accreditation can be given to practice. The question that comes to mind in such an instance therefore is whether Benner held a convincing position with her theory in the primary research titled â€Å"from novice to expert†. In the article by Benner, the researcher emphasized on the relationship between theory and practice and noted that it is possible for expert nurses to develop the skills and understanding needed to undertake critical patient care even when knowledge on theory is minimal. From this assertion, the researcher was able to identify five major levels of nursing proficiency, all of which were largely based on the outcome of practical nursing experience. These stages were novice, advanced beginner, competent, proficient, and expert. In what may be stated to be a perspective opinion, Benner noted that a lot of emphasis can be taken away from theory to practice because practical knowledge comes through research and that theory is only manifested as a characterization of practice. By implication, the researcher opined that theory is not sufficient to bring effective practice but through field practice, a person is able to get the fundamental â€Å"know how† of clinical experience. Based on the synopsis that has been given about the primary research by Benner, an immediate conclusion that can be given is that most parts of the world have not embraced her theory because without theoretical competence, it is very difficult for a person to be accredited to practice as a nurse. From a personal position, it would be said that as much as it will be agreed that a person can gain more experience whiles practicing nursing, the need for period updating of one’s theoretical knowhow cannot be underestimated. This is because the health sector is one that is highly technical

Antigone Essay Example for Free

Antigone Essay Evil not only fascinates people in general, but writers as well. In what ways and with what effect has â€Å"evil† been treated in Antigone? In the play of ‘Antigone’, evil appears in many forms. There is the soldier who is a traitor to his nation; the sister trying to prove her love for her family yet ends up breaking the law; the king who so eagerly tries to stop rule-breakers yet he himself neglects his flesh and blood. Here the difference of the two works is seen: The Earth of Mankind gives the impression that characters of power possess evil, whereas in Antigone, evil can be inside all of these opposing individuals. Polyneices, a soldier who fought against his own nation was to be punished as a traitor by not burying him after his death. When his sister, Antigone, goes against the King’s decree and burry Polyneices, she was also seen as a traitor to her country. However their other sibling, Ismene, who sits at home as Antigone fights for her brother’s right, is also said to have performed a crime of being a traitor to her family. Now something we can see from here is that each and every character involved in the story so far possesses evil. This message is summed up by Sophocles in page 204 of the book, in Ode 1, where it says, ‘O fate of man, working both good and evil! ’ What the writer is trying to convey here is more realistic than what is said in ‘The Earth of Mankind’; both evil and good is naturally inside everyone’s mind. It is one’s choice to do which, but performing a crime is inevitable. Everyone has his or her own ‘evil’ deeds, not only the powerful ones. As seen in my previous explanation on who performs evil deeds in the play of ‘Antigone’, we can see that one evil act leads to another, whereas the chain of good doings ends sooner. Eteocles, who was a soldier and a brother to Antigone, fought bravely for his nation and was buried with honor by the King. Although many respect him for his virtuosity, the play didn’t show that further kindness was done because of him. However, when Polyneices betrays his nation and fought against it, a number of people are forced to perform evil in his affect. Antigone had to break the law in order to give him his right of getting a burial. Ismene, who was too scared to go against the decree, was said to be a traitor to her family, as she didn’t come to assist Antigone in her mission. They then cause Creon to imprison the sisters, punish them, which then cause him to have a fight with his son. Creon then causes death of Haimon, and therefore leads to the suicide of the Queen. On page 243, the messenger says, ‘†¦and her last breath was a curse for their father, the murderer of her sons. ’ A number of misfortunes occur as being the result of one act of evil. The play now gives the effect that evil gives more negative outcomes in comparison to good giving positive results. Here, evil is powerful enough to make such a big impact on its surrounding; bigger than the good. Creon sees Antigone as a traitor to his rules, despite her reasons. Creon imprisoned both Antigone and Ismene for the burial of the nation’s traitor, Polyneices, who is their brother. It is true that Antigone has broken the law, but according to her logic, it is more important to follow the rules of the Gods than the King. She feels that the dead, no matter what they did in their lives, deserve respect and be buried, and that it was her duty to do so as Polyneices’ sister. She didn’t care that she is breaking the decree, and may be punished to die, as long as this task is done. Creon, being a non-believer of the Gods in the beginning, thinks that breaking the law is crime, no matter for what purpose. Polyneices was a traitor and he suffers because of himself, thus no one should help him. On page 211, Creon even said to Antigone, ‘An enemy is an enemy, even dead. ’ There is truth in both arguments, and no one can say what is right. Here, the play depicts that the existence of evil depends on how one views it. ‘Antigone’ treats evil as a subjective topic, where it may be seen as a crime from one point of view, but is actually a good deed from another. No evil deed is done without a reason, and the play shows that one should explore, not only what crime has been done, but also why it was done.

Essay --

Thales of Miletus (modern day Turkey) was said to be the very first Greek philosopher, scientist and mathematician. Although little is known about Thales, it is recorded that he lived between 624 BC – 546 BC. Thales was the founder of the Milesian school and also known as one of the Seven Wise Men (Stokes). Most of his accomplishments are speculated upon since none of his writings survived, and all sources seem to be non-existent. All that is known about his thoughts came from Aristotle, the four statements are as follows: (1) The world originated from water; (2) The world floats on water; (3) The world has many gods; (4) Soul produces motion (Burnet). Aristotle was very hesitant in writing these claims, stating that even by his time Thales was known only by word of mouth and not through hard evidence. Thales was said to be a devoted traveler and it is mainly through the writings of Aristotle why Thales is considered the â€Å"father of science† and the first pre- Socratic Greek philosopher. Aside from the writings of Thales, he was also an astronomer and mathematician. According to the Greek writer Xenophanes, it is believed that Thales was the first to predict a solar eclipse in 585 BC. This prediction startled Ionia and ended up stopping the battle between Lydian Alyattes and the Median Cyaxares. It is said that Thales used Babylonian astronomy in his prediction of the solar eclipse. Thales also wrote a manual for sailors and achieved a fortune by using his theories in astronomy to predict when olive crops would grow and then buying the land. This was mainly accomplished so that Thales could prove it was possible to make money as a philosopher (Burnet). As a mathematician, Thales is famous for his knowledge in geometry a... ...phy. Peitho's Web, n.d. Web. 12 Feb. 2014. . Burnet, John. Greek Philosophy: Thales to Plato. London: Burnet, 2008. Print. Livingstone, Richard W., Sir, and Gilbert, Murray. "The Legacy of Greece." The Legacy of Greece : Internet Archive. Oxford: Clarendon Press, 21 Dec. 2007. Web. 12 Feb. 2014. . Lytton, Bulwe E. The Lost Tales of Miletus. Charleston: BiblioBazaar, 2009. Print. O'Grady, Patricia F. Thales of Miletus: The Beginnings of Western Science and Philosophy. Aldershot, Hants, England: Ashgate, 2002. Print. Stokes, Phillips. Philosophy: 100 Essential Thinkers: The Ideas That Have Shaped Our World. London: Arcturus, 2012. Print. "Thales." 2014. The Famous People website. Feb 12 2014. .

Animal Lane Cattery Information Technology System Essay

The Animal Lane Cattery, a privately owned small business, needs an efficient, updateable, expandable, easily accessible information system to track and document clients’ needs for boarding/grooming services. The objective is to design and develop a system that fulfils the needs of the Cattery. An effective electronic filing system will eliminate lost paperwork, minimize errors, and provide a method for quality customer service. I will be designing and making the system that we choose for the Cattery. As the Cattery has expanded its boarding and grooming services to accommodate a total of 15 cats in separate pens, an increase in customer complaints have been received concerning the Cattery’s inaccurate and time-consuming tracking of specific client information. This inefficiency means that clients have to give an update of their feline’s information to the Cattery’s staff and has resulted in service errors. At the moment, they use a flatbed database, which only allows you to work with one table open at any time. The Cattery has considered using a â€Å"pen and paper† system, writing things out manually and storing information on paper, but a more efficient system would be a relational database. Their ideal system is a relational database, and this will allow them to have macros, reports, queries, and searches based on the information needed. This, therefore, is the system that I will be developing for the Cattery’s usage. Objectives: The user needs to be able to: -view the information -search for specific information -print out receipts for clients Alternatives: There are many relational database packages I could have chosen to work with, but I have decided to use the database package Microsoft Access because I have great respect for Bill Gates and also, Microsoft Access is an older program, therefore any bugs in the system will hopefully have been fixed and the package improved. I could have used Microsoft Works, but there cannot be any more than one table open at a time, and it is necessary that I have multiple tables. Users: The users of this database will be the Cattery’s staff- full and part-time employees responsible for the care and grooming of the cats. The Office Staff will be able to view and edit the data, whereas the Grooming Staff will only view the information they need. ANALYSIS The software I decided to use here is Microsoft Access to create and view the database. The hardware needed is a keyboard to enter data, a mouse, a printer to print out the receipts, and the computer monitor. All data will be output using the printer. I will need to ensure that there is enough memory for a relational database to function. This should not be a problem, as Microsoft Access (which I have chosen to use) does not require that much memory space, and there will be plenty of space available on their office computer, which, other than the necessary software components, will be used solely for the database used for the storing of data and the running of the Cattery. Backup copies of data will be stored on tape. The tape needs to be clearly labeled and stored in a water-tight case inside a fire-proof storage box away from the initial source of data, in case of fire or flood that may damage the computer that contains the original data. Using floppy disks as a form of backup was considered, but the database is relatively large and updated on a daily basis, so the floppy disks will not have a capacity large enough to adequately store the data. Data collection: The data will be collected from the clients using a form that they will fill in giving the information needed by the Cattery. The fields required will be on the data capture form given to clients. These will be in the form of questions, such as the ones below: -What is the cat’s name and owner’s contact information? -What is the cat’s vet’s contact number (in case of emergency)? -What is the cat’s meal schedule? -What are the boarding drop-off and pick-up dates? -What are the cat’s grooming requirements? There will doubtless be other questions that the staff will need to know the answers to. To update the data, I will need to remove certain clients’ information and replace it with new data when the first cats are collected. The printed data will be the reports when a search is started, and a second report to give as a receipt to customers when they collect their pet. DESIGN Two tables will be developed: owner information and services. The link between the two tables is the owner code. Each owner has only one address, but multiple cats may reside at the same address. Each cat has personal service needs even if it shares the same owner as another. The client names and cat names will not be used as key fields because there might be multiple clients with the same names or cat names. Office staff at the Cattery may view and modify the data in both tables, and the grooming staff may view data. Following are the hand-drawn designs of the database. First are the initial rough designs to show the basic layout of the database. I will then give a data capture form (next page) to one of the users (an office staff person) asking what things they think could be done better and how the design of the database could be improved to make using it easier. The user’s comments will then be taken into account when making the final designs of the database, detailed so that anybody could create the same database that I will be making for the Cattery. Final User’s Comments (after having reviewed the initial designs) How effective do you think the designs will be? What do you think could be improved, from what you have seen of the initial designs? What is lacking from the database (if anything)? Other comments: IMPLEMENTATION On the following pages are the print screens of the way the Cattery’s database was created (tables, forms, queries, reports, macro code etc). EVALUATION The original objectives outlined in my Identification stage were met. The Cattery now has a useful and fast system to find and store their clients’ information, to view and search for specific information, and to print out things like receipts for clients. After having reviewed the owner’s comments and compared to the things I have changed, I feel I have improved the database enough for him to be comfortable with using it. I took in to account the things he mentioned about needing designs for reports and queries, and lessening vagueness of some designs. I feel I have achieved my objective in making the Cattery an effective, easy system to hold all their information.

Why Fast Food is Unhealthy

In todays age of convenience, fast food needs no introduction. Everyone from a two year old to a sixty year old seems to be enjoying it. Why not? It's delicious, it's filling, it's affordable, and available Just any time of the day. What more can you ask for when you are living life in the fast lane? Well fast food all good tastes, except that it is not nutritionally balanced and, therefore, unhealthy in the long run if consumed on a regular basis.Even though some people say that eating fast food is healthy because hey get certain types of fast food like salads or chicken, it not the real stuff. They make it seem like it is but its not. They also choose fast foods because it is inexpensive than most other food choices. Fast foods contain lots of calories, sugar, sodium and unhealthy fats substances that increase your risk of obesity, type 2 diabetes, high blood pressure and heart disease. Increased health risks are directly associated with increased consumption of fast foods.Yet, as prices for fast foods increase the consumption and health risks decrease. Eating healthier foods may reduce your health risks and your costs. (Roizman) On the McDonalds website if you get 1 Big Mac, 1 Double Cheeseburger, 1 Large Fries, and 1 Large Coke you would get 1,770 Calories, 77 grams of fat, 1,430 milligrams of sodium, and 219 grams of Carbs for all about $9 which is not healthy if consumed on the daily basis. (McDonalds) In the short reading by Eric Schlosser Why the Fries Taste Good Fast food increases your weight.Body Mass Index(BMl) is an indicator of body fat that is measured according to your weight and height. The higher your BMI, the higher your risk of obesity and chronic diseases, such as type 2 diabetes, high blood pressure, cardiovascular disease, gallstones and cancer. Research by the Department of Economics and Institute for Health Research and Policy in 2009 found the price of fast food is statistically associated with BMI of teenagers, particularly among fami lies in low to middle socioeconomic status. The low cost of fast food influenced weight gain, the report showed.Consuming fast food may increase your risk of type 2 diabetes. Scientists estimate the popularity of type 2 diabetes will increase 300 percent in the United States in the next 40 years, from 10 percent to 33 percent of the population. Research by scientists at the Department of Nutrition at the University of North Carolina, Chapel Hill in 2010 discovered that increasing the price of fast food items by $1, reduced the amount of calorie intake from these foods, decreased weight gain and lowered insulin resistance, risk factors for obesity and type 2 diabetes.The research suggests the US government should consider policies aimed t altering the price of fast foods to steer Americans toward eating healthier foods and reducing the risks of chronic diseases. The total annual health care cost to treat diabetes is estimated at $174 billion. Fast food restaurants use processed foods with high amounts of sodium to flavor your meals. Sodium is a risk factor for high blood pressure and stroke, the third leading cause of death in the United States. Scientists at the University of Michigan predict that the treatment of strokes will cost the UnitedStates $2 2 trillion by 2050 unless Americans change their eating habits and maintain normal blood pressure. Fast food restaurants predominantly serve meals in big portion sizes with higher amounts of calories than you need and contain additive ingredients such as preservatives, flavorings, sweeteners, sodium and colors. Many restaurants are increasing the costs for fast foods with prices as high as $10 per person and over $30 or $40 for a family of four in some locations. Purchasing healthy food ingredients and preparing meals at home can save you money.

Social Media Campaign Planning How to Crush It (Free Templates)

Social Media Campaign Planning How to Crush It (Free Templates) Strong social media campaigns start with strong planning. There are no shortcuts to success. Planning isn’t easy though. It takes both creative and strategic thinking to really get it right. It also requires clear communication with everyone involved in approving and executing your ideas, including your own team members and those of your client (if you’re working as a consultant or in an agency). What you need is a solid process and the right tools for the job. In this post, we’ll show you: How to lay out an effective planning process. How to document your entire campaign strategy. How to get it all done with some free templates (which we’ve included for you to download). Let’s roll up our sleeves and get to work. How to Crush Social Media Campaign PlanningSo, What’s the Point of Social Media Campaign Planning? Planning allows you to be thoughtful and intentional about your work. Let’s say you have an event coming up. You could just create some posts here and there to get the word out. Or, you could plan a cohesive campaign with clear and consistent messaging is much more likely to deliver results. Which approach do you think would produce better results? We’re not saying everything you say and do on social media needs to be planned out ahead of time. Some spontaneity is good. Social media moves fast, and you want to stay relevant. However, executing an entire social media marketing strategy completely on the fly, well, sucks. Itll leave your social team constantly scrambling to create and share content. The results will, almost certainly, feel rushed and unfocused. So, stop pulling your hair out while creating crappy content. Start planning instead. Stop planning crappy content. Start planning ahead instead.Do It Yourself: Free Social Media Campaign Templates + Bonus Calendar Make planning out your next campaign easy. Download these free templates: Social Media Campaign Plan Template: Outline all the details for your campaign. Social Media Campaign Content Template: Create all your campaign messaging and image direction. Social Media Calendar Template: When its time to execute your campaign, plan every post on your social media calendar. Each of these pieces will make it easier to put the following advice into action. Make social media campaign planning easy with these free templates:Manage and Measure Social Campaigns With : is the industry's leading content + social media marketing calendar solution. Here are the features that make it possible: Social Campaigns: Create and schedule entire campaigns on your calendar. Social Campaign Reports: Measure cross-channel campaign performance, compare campaigns side-by-side, and more. Best Time Scheduling: Ensure every post in your campaign publishes at the best time, automatically. When you're ready to upgrade from free templates, schedule a demo with our team, or try us free for 14 days. So, What Does a Social Media Campaign Really Look Like, Anyway? A campaign is really just a coordinated series of posts. They could all share a certain slogan or messaging, or promote a particular event, product, or piece of content. Those posts might be tied together with a consistent hashtag or visual aesthetic too. If you’re looking for some inspiration, check out these roundup posts of successful campaigns: Top 10 Influential Social Media Marketing Campaigns of 2016  from Adhere Creative. The Best Social Media Campaigns of 2016  from Tint. The 30 Most Brilliant Social Media Campaigns of 2015  from Salesforce (a little old, sure, but the examples includes are still great). Recommended Reading: 24 Creative Social Media Campaign Examples to Boost Your Inspiration Getting Started: Choose Your Channels There are a lot of ways to get started with campaign planning. However, there are a couple reasons why we suggest starting with channel selection: Your goals will depend in part on which social networks your campaign content is on. Creating that content would be nearly impossible without knowing which networks you’ll be using. For example, post copy that works great on Facebook might not translate into a quality tweet. If you need some assistance determining which channels might be best suited to your campaign, check this quick visual guide: Some other reasons to choose particular networks over others might include: Which networks typically perform best. You might want to focus on your top-performing networks. Which emerging networks are you considering experimenting with.  It's important not to chase every new network for no reason, but experimentation can lead to major success. Which networks have potential for your brand, but are currently underperforming. You might also choose to plan a campaign to improve your performance on one that’s struggling. Bonus Tip: Determine if your campaign will focus on one network, or span multiple networks. This will make it easier to gauge how long it’ll take to plan and execute your campaign. Set Your Goals Successful campaigns need a purpose. Before you get too far in your planning process, determine exactly what you want your campaign to achieve. Here are some ideas: Increase followers Generate email signups Promote an event Raise awareness around an issue Inform your audience about a new product or feature Once you have some broad overarching goals, connect them to actual metrics to measure success. The data you use to measure success to be directly connected to your goals. In order to set realistic goals, however, you’ll need to know how your content typically performs on social media. One way to do this is to dig into in-app analytics available for each social media network. Facebook: A Beginner’s Guide to Facebook Insights  from Kissmetrics Twitter: How to Use Twitter Analytics  from Twitter for Business Instagram: Free Instagram User Report  from Simply Measured Pinterest: A Guide to Pinterest Analytics  from Pinterest LinkedIn: Understanding Company Page Analytics  from LinkedIn Google+: Google Plus Analytics: How to Measure Your Results  from Steady Demand Once you know where to gather your performance data, you’ll need to know how to connect your metrics to your goals. Here’s a quick visual guide: When you’re preparing your campaign plan, you can summarize your goals following this format: â€Å"This campaign aims to improve [INSERT GOAL] by [INSERT PERCENTAGE] over [INSERT TIMESPAN].† Your goal can get even more specific than what’s on the graphic shown above, too. If your goal is to improve brand loyalty, your goal statement might read something like this: â€Å"This campaign will strengthen brand awareness by growing our Twitter following by 25% over three months.† Simple. Specific. Accountable. That’s all your goals need to be. Recommended Reading: How to Use Social Media Analytics to Create the Best Content Figuring Out Your Audience The first step in social media campaign planning is determining your audience. This could be your core customer base, or simply a specific segment of your total audience. For example, if you sell automotive parts, you might create a campaign promoting winter vehicle accessories to followers in snowy areas. Or, if you sell musical instruments, you might create a campaign targeting people who play a particular instrument. Recommended Reading: How to Find Your Target Audience and Create the Best Content That Connects Next, You’ll Need an Idea Successful campaigns are driven by big ideas. In traditional advertising parlance, a â€Å"big idea† is a general overarching theme or concept you want to communicate. Nike’s â€Å"Just Do It† slogan is a classic example. The company realized people’s aversion to working out was a roadblock stopping them from buying running shoes. So, they devised messaging that pushed people to â€Å"just do it† anyway. How do you come up with creative ideas like this? Start by connecting two things: A problem for your audience. A solution you can solve for them.Your Audience's Problems + Your Brand + Creativity = Your Next Social Campaign IdeaYou could also approach this in terms of finding an intersection between your audience’s interests in general, and your product or service. This connection is what makes most classic creative slogans work (and good content marketing in general). Recommended Reading: How to Generate Better Social Media Campaign Ideas Like a Creative Genius Determine Your Post Frequency and Schedule Write your posts first. Start off by determining two things: How many posts will you write? How far out will these posts be scheduled? The answers to each point above depend on the importance of what you’re promoting, the size of your budget, and how much time you have. Here are some hypothetical examples to consider: Your business is planning a summer sale. Ideally, your first post would kick off on the first day of summer. From there, you plan weekly posts throughout the duration of the sale. You’re planning promotions for a major charity event. Since you have sufficient budget to shoot video, you choose to focus on video-friendly platforms like Facebook and Twitter. Your boss hands down a specific directive to increase your Twitter following. You decide to focus on a high-volume Twitter-only campaign that encourages sharing. These are all common situations marketers find themselves in. They’re also all completely different from one another, requiring different numbers of posts across varying numbers of social channels. So, what you’ll need to determine is how much content does your campaign really warrant. Then, you’ll need to lay out a plan that fits an appropriate level of effort and attention. Here’s what a hypothetical posting schedule might look like for a large-scale social campaign: 12 Facebook posts 12 posts on Instagram 24 tweets Eight Google+ posts Five LinkedIn updates Three Pins on Pinterest Let’s say you have a smaller campaign promoting an original research report you’ve produced. You decide your Facebook audience might not be interested, but your followers include a high number of professionals on Twitter and LinkedIn. In this case, here’s what your post outline might look like: 12 tweets Three LinkedIn updates One Google+ post These aren’t scientific numbers by any means. The key takeaway here is to simply consider how many posts you’ll create for each network you’ve selected. Getting this right might take some trial and error, and that’s okay. Just make a plan, execute it, and see what happens. Just make a plan, execute it, and see what happens. #social #mediaKeep the Rest of Your Social Scheduling in Mind, Too If you’re curating content, resharing evergreen content, or running multiple campaigns at once, keep all of that in mind. Be careful not to oversaturate your social channels. Recommended Reading: How Often to Post on Social Media? [Proven Research from 10 Studies] What 20 Studies Say About the Best Times to Post on Social Media The Social Media Posting Schedule That Will Boost Your Traffic By 192% Put Your Campaign Plan Into a Proposal If you’re a consultant or agency marketer, you may need to get approval for your campaign. One way to do this is with a well-crafted proposal. Generally speaking, your proposal should include: The name of your campaign. A brief summary describing your idea. A quick description of your intended audience. An outline for how many posts you’ll create. Clear goals tied to specific performance metrics. If you’re running a smaller campaign, you might go into more detail and include an outline for each post in your campaign. For example, if you were running a contest, your post outline could look like this: First post: Campaign kickoff introducing the contest. Second post: A promotional post explaining that the contest is underway. Third post: Another promotional post telling your audience time to win is running out. Fourth post: One last post encouraging people to enter. Fifth post: A â€Å"contest closed† post letting people know you’ll be announcing a winner soon. If you’re planning an extremely high volume of posts, mapping out each one this way may not make sense. However, if it’s reasonable to do so, it can help you lay out a clear purpose for each post throughout your campaign. And doing things with purpose is why we’re investing in campaign planning in the first place, right? Recommended Reading: How to Quickly Build Social Media Proposals That Win Clients (Free Template) Putting Your Campaign Plan Into Action Now it’s time to roll up your sleeves and get the real work done. This is where the rubber meets the road, so to speak. Write Your Post Copy As you’re writing your social media posts, keep these things in mind: Do these posts need to be in sequential order? For example, if you’re running a contest, you might need posts announcing the start and end dates, plus more posts in between. Make sure your posts make sense within context of one another. Would this campaign benefit from using a hashtag? If so, would it be better to leverage an existing hashtag, or create one specific for this campaign? What sorts of visual content will these posts need? For each one, give your designer some kind of direction to work with. Make sure your post copy will match those images, too. It’s also important to craft unique messages for every social network. What works well might not be a good fit on Twitter, and so on. Write out each post either in a spreadsheet or word processor (the download bundle in this post includes a free spreadsheet for this purpose). For each post, include the following: Post copy Image direction A URL (if you'll be including a link) The post's order in your campaign A hypothetical example might look like this: Post 1 Copy: This is an #awesome social media post. Image: A person doing something awesome. URL: awesome-site.net/super-awesome Recommended Reading: This is How to Write for Social Media to Create the Best Posts A Few Writing Tips to Help Your Designer Out Assuming you’ll be creating images for your posts, we recommend having a writer put together image direction first. The two-person writer / designer team structure goes back to traditional advertising. Typically, a writer will sketch out an idea that a designer helps bring to life. If you have a designer on staff, this approach can help create a seamless workflow for your campaign creative. Sometimes, writers and designers can butt heads. This is sometimes the result of miscommunication. If you want to keep your designer happy, follow these tips: Be realistic about what your designer can accomplish. It’s easy for our imaginations to be bigger than what’s possible within our budget and timeline. If you’re not sure if your designer can create something, ask. Communicate your vision as clearly as possible. Be specific or don’t complain when the results don’t turn out how you would have liked. If your images need stats, charts, or graphs, provide that data. Let your designer know exactly what you're envisioning. If you find yourself struggling to explain your ideas for an image, consider using MS Paint (Windows) or Paintbrush (Mac) to make a rough sketch of what you’re thinking. It doesn’t have to be great, as long as it conveys what you’d like the end product to look like. Recommended Reading: How to Use Hashtags the Right Way on Every Network Then, Move Onto Creating Visual Content Once your copy is prepared, it’s time to create visual content. This could mean having a designer create images, or you might choose to shoot videos. Follow these tips for keeping everything consistent: Stick to one aesthetic. Use a consistent color scheme throughout your visual assets. Whether you choose photos or illustrations, consider sticking to one or the other. This will help give your campaign assets a consistent look. Stay on-brand. Ensure all visual content matches your company's brand standards. Recommended Reading: How to Make the Best Social Media Images the Easy Way How to Do Facebook Video Marketing the Right Way How to Get Started With Twitter Video Marketing Put All Your Posts Onto Your Social Media Calendar The next step is to drop all your content onto your social media calendar. If you're using a spreadsheet (or ), we recommend color-coding campaign content. This will make it easier to quickly see which posts belong to which campaign: This social media calendar template is included in this post's free template bundle. Recommended Reading: 2017 Social Media Marketing Calendar: How to Organize a Year of Content the Easy Way How Can Make Campaign Planning Easier? ’s Social Campaigns and Social Templates features make campaign planning and execution easy. Let’s look at how it works before we wrap up this post. Start by creating a new calendar item and create a new social campaign: Then, give your campaign a name and fill in the description field: Next, let’s apply a Social Template. These are reusable posting schedules you can build and save in . If you don’t have a social template you’d like to use, create a new one. Start by selecting +New Template. Then, click Create New: Give your new template a name and click Next: Then, start adding social helpers. You have three options here: Text Helpers Image Helpers Video Helpers These are essentially fields that allow you to create text, image, or video posts. Pretty self-explanatory so far here. Select one, and then give the template a name: Next, add your post content (leave this blank if you’d like to create a generic template to reuse later): Use the â€Å"Select a social profile †¦Ã¢â‚¬  dialogue box to choose a profile for each post. Then, select the day and time you’d like to schedule each post (or use Best Time Scheduling to automatically determine your optimal posting time): Repeat this process until you’ve added all your campaign content. Once your posts are scheduled, they'll appear on your calendar alongside all the rest of your content: Social messages can be toggled on or off to appear on your calendar. If you’re looking for a more detailed demonstration, this video breaks down how Social Campaigns work: Social Campaign Reports: Measure Social Campaign Performance in Once you've executed your campaign, it's time to measure your results. The easiest way to do this is with Social Campaign Reports in . This report makes it easy for your team to: Evaluate campaign performance across multiple networks (in one place). Unite campaign data from Facebook, Twitter, Instagram, LinkedIn and Pinterest in one report. So you can gauge the success of your latest event promotion, product launch, or other specific campaigns across social media. Eliminate those â€Å"gut feelings† and use hard data to make strategic decisions. Get access to performance metrics that help you analyze trends, identify problem areas, and continually refine your social content. Quickly pinpoint correlations between two campaigns with side by side comparisons. Compare similar social campaigns or posts side-by-side to test what’s working (and what isn’t). So you can continually fine-tune your messaging for your evolving audience. AND create presentation-ready reports to share with your team and VPs.  Provide data-driven feedback to your employees and define your marketing decisions to your CEO with metrics and analysis people can actually understand. Learn more about how it works, or schedule a demo with our team to see it in action. Crush Your Next Social Media Campaign Planning out social media campaigns can sometimes feel like a waste of time. It isn’t. The better you plan, the better you’ll execute, and the greater returns you’ll see from your efforts. It’s time well spent, and now you have the knowledge and tools to do it right. What’s your top tip for planning social campaigns? Drop us a comment below and get the conversation started.

2016 Republican Presidential Power Rankings

2016 Republican Presidential Power Rankings (Rankings Updated 1/25/2016) These rankings are not based exclusively - or even heavily - on polling data, but instead on a combination of factors including debate performances, favorability ratings, evidence of momentum, and general campaign activity. Who will move up, down, or out of this these rankings moving forward? OFF: Paul, Huckabee, Pataki, Santorum, Carly Fiorina 7. Ben Carson (Previous: 5) - Carson is just in a free-fall right now and he appears to be putting all of his eggs in Iowa. Though he had strong poll numbers, his support levels were always soft in regards to those who were definitely voting for him. They seem to have gravitated towards Cruz for the time being. Carson is still popular enough to do some damage in Iowa, but his dreams of being a legitimate contender seem over. 6. Jeb Bush (Previous: 6) - Just about everybody has written off the 100-Million-Dollar-Man, and he has outspent opponents big time with nothing to show for it. Has Jeb had a single good moment in 6 months?   His message gets lost in constant word stumbles and poor phrasing. On a stage of smooth-talkers, his ineloquence is becoming a liability. This was supposed to be the shock-and-awe campaign that scared everyone away. The opposite happened. What the polling data shows is that Jeb better find a way to start getting Republicans to really like him. Much of Trumps appeal seems to be that everyone is afraid Jeb will get the nomination. But thats starting to seem far less likely. 5. Chris Christie (Previous: 4) - Before the debate, I said this: He still has some Northeastern appeal, but he would need Jeb Bush, Marco Rubio, and John Kasich to have serious meltdowns. Jeb Bush his flailing, and Christie probably had the 3rd best showing at the 3rd debate. Christie is a great talker, and he is reminding us of when he was a favorite a few short years ago. But there are probably still too many negatives to imagine him pulling this off. But he could spoil some things for Rubio in New Hampshire. 4. John Kasich (Previous: 8) - Kasich feels like he was plucked out of central casting as a 1990s-era Presidential candidate. Hes definitely the kind of moderate, boring candidate that the GOP is known for nominating. He has gone all-in in New Hampshire, a geographically-friendly state. He could end up second there and be the establishment pick. 3. Marco Rubio (Previous: 1) - Rubio loses the top spot and we no longer think he has the best odds at winning the nomination. His plan to surge with the help of high-powered endorsements has not materialized a week out from Iowa, and he remains in a distant third place in Iowa and in a jumble for distant second in New Hampshire. I received the endorsement of the Des Moines Register, but his lack of a lane - hes neither establishment nor anti-establishment - seems to have left him in neutral with no core base. 2. Ted Cruz (Previous: 2) - Cruz was finally forced to go after Trump after a long political bromance, but it may be too little to late, as he is a very distant second everywhere (except Texas). If anything, his actions gave Trump more power than he would otherwise have and talk radio and conservative media never had to choose between the duo. Cruz strategy of not attacking Trump was almost exclusively reliant on having the establishment do it for him, and frankly they have refused to do so. When Cruz did pivot, he simply did not get enough anti-establishment leaders to move to him from Trump. 1. Donald Trump (Previous: 2) - Trump remains an incoherent mess and, magically, 10 points ahead or more just about everywhere. The mainstream and conservative media are fueling his campaign, and he picked up an endorsement from Sarah Palin. Nobody dealt with him seriously from the start, and now he may be unstoppable. In the first debate, he praised socialized medicine and bragged about his role in buying off politicians for business favors. He threatened to run as a 3rd party candidate for leverage, and then doubled-down on his theory that the Mexican government was intentionally sending criminals across the border. In the second debate, Carly Fiorina got the better of him time and time again, and Trump continued to show absolutely no interest in developing policy positions. Does he have any campaign infrastructure? Does he really think people believe he is going to self-fund a billion dollar campaign? I long assumed that those pushing Trump would eventually pivot away to Cruz, and now that we are 1 weeks away that has not happened. (But we think this has more to do with Cruz not seizing the opportunity.) Until someone actually does damage to Trump, or unless Talk Radio backs away, hes the one to beat.

How spiritual and religious guides can influence the pursuit of Essay

How spiritual and religious guides can influence the pursuit of happiness - Essay Example Despite scholars presenting different definitions and causes of happiness, it is evident that the religious and spiritual perspective carries the weight towards achievement of happiness while compared to other major factors like wealth (Quinn,  2014). That has as a result made various individuals to attach spiritual and religious connotations to happiness. As such, how spiritual and religious guides can influence a person’s pursuit of happiness.The thesis of the paper seeks to outline different measures that can be implemented in order to achieve happiness.Although there is no universal definition of happiness, it can be seen that spiritual and religious guidescanconnected to spirituality. Many people struggle to search for happiness and there are many connotations attached to this concept particularly the aspect of spirituality. Individuals constantly sought for economic gains to satisfy their happiness and despite the level of economic power, happiness seems to evade these people. That serves as a clear identification that achievement of happiness is far beyond the economic strength of an individual. It results from the fact that happiness fails to possess an economic value (Borchard,  2011). There are some religious people who believe that only eternal spiritual happiness is possible after death. However, despite such believe that real happiness will result upon death; these believers live a religious and spiritual life on earth that translate to happiness before death strikes. The reason behind achieving happiness during their lifetime is attributed to the conception that real happiness lies on the wait. Some individuals have identified India as a potential sour ce of happiness. Although India has numerous negative traits associated with the rapid rate of industrialization, high population, and the lack of proper waste management, it remains a center for finding happiness.Apart from